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The idea is to obviously and narrowly define your target market or specific topic. It's very tempting to need to every little thing for everyone, but unfortunately that path doesn't lead to success and takes an infinite marketing budget - both time and funds. How can you define 80 percent of clients to specify your marketing focus? What's their age range, sex, religion, race, education level, etc? Exactly they read, listen to, what websites might they frequent?

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